POLITIBIB UX CASE STUDY
Endorsing an informed electorate.
Overview
Politibib is a free dedicated mobile app geared toward providing Arizona state residents with policies and legislative information that affects their communities and neighborhoods. The app also includes information on local government, volunteering and registering to vote.
The Problem
Uninformed voting has been a prevalent factor of the American political system for decades. This stems from a general perception of lacking easy access to legislative information, which our team saw as an opportunity.
The Goal
Design an app that will help inform users of existing policies that directly affect their communities, in order to help people understand the legislation that they vote on.
My Role
UX Designer leading the interface design of Politibib’s Dedicated Mobile App and responsive website.
My Responsibilities
Conducting UX Research, Constructing Paper Wireframes, Planning and Executing Usability Studies, Producing Digital Wireframes and Lo-Fi Prototypes, Developing Hi-Fi Prototypes
Project Duration
October – November 2021
User Research
Research for this project involved interviews and empathy maps to understand the users that we were designing for, and what their needs involved. A primary user group that was identified through this research included 1st Generation Immigrants, busy professionals and high-school to college-aged students who wished to be more politically informed on their local government. Surveys confirmed this user group and their needs to be accurate, but also highlighted that most users find there to be a level of distrust when researching political information. This comes in many forms, including a difficulties surrounding time needed to study, the barriers of entry to find proper information, the ultimately accuracy of that information once it is found and the level of understanding needed to decipher the information.
Persona: Omar
Problem Statement: Omar is a politically-engaged high school student who needs a means of annotating and bookmarking documents because they study local government policy as part of their school work.
Bio
Age: 16
Education: High School Junior
Hometown: San Diego, CA
Family: Lives with single mom
Occupation: Student
Goals
Get involved in local politics after graduating from HS
Advocate for marginalized groups in their neighborhood
Frustrations
Cannot always travel to library to study local laws (primary sources)
Finds challenges when working with primary source docs (buggy docs that stay at lib)
Omar is a High School student who is looking to start a career in politics after they graduate. They are engaged in their Government Class at school and try to constantly stay up to date on local government actions that affect their community. Omar lives miles from the nearest library and does not have consistent means of transportation to get there to study local laws and proposals as primary sources on the library’s desktop computers. Additionally, they sometimes face challenges when working with primary source docs online. For example, they are not able to annotate docs to use for academic papers since they cannot take the files home.
Persona: Raquel
Problem Statement: Raquel is a parent and working professional who needs a catalogue that summarizes local political policies because they are busy and want to stay informed on policies that affect their family’s neighborhood.
Bio
Age: 32
Education: Bachelor’s Degree
Hometown: Monterrey, Mexico
Family: Married, 2 children
Occupation: Graphic Designer
Goals
Take care of their family’s needs
Provide a safe community to raise their children in
Find unbiased information
Frustrations
Sometimes struggles with local language (English vs. Spanish)
Not enough time in the day to devote to reading laws or bills
Raquel lives in Phoenix, Arizona and is married with 2 children. They are a 1st-Gen Immigrant who originally is from Monterrey, Mexico and moved to the United States for college. Raquel lives a busy life as both a full-time Graphic Designer and mother. They want to build and provide the best life that they can for their kids, and tries their best to stay updated on local government actions. While they constantly follow news articles from media sites on their phone to stay informed Raquel finds following politics to be a very time-consuming task. If there were more free time, Raquel would seek out primary sources to learn more about local policies–or at least–unbiased summaries. Lastly, Raquel sometimes struggles with understanding certain words in English, and finds bills to be a challenge to read in a language that is not her first.
Competitive Audit
An audit of a few competitor offerings provided insights on gaps, including comprehensive search features and accessible annotation tools. The goal was to identify sites that provide unbiased, primary source information on political bills and propositions and how they structure the information.
Ideation
Focusing on the search and annotation feature gaps identified during the competitive audit, we conducted a quick crazy-eights session to come up with possible solutions for users.
Starting the Design
Digital Wireframes
After some ideation, we began to produce paper wireframes to develop an agreeable layout, before moving on to digital renders. This screen is an example of an article/bill page, where the core features that the app showcases are used.
Usability Study Findings
For this project, a single usability study was conducted testing the search and toolkit features on the dedicated mobile app. Below are key findings from that study.
Navigation
Users were able to complete the initial user flow, but some had difficulty navigating back to the home screen.
Toolkit
Users pointed out that they found the key features useful, but difficult to utilize.
Gestures
Users want gestures for certain tools within the toolkit, such as the highlighter.
Finding
Users appreciated the comprehensive options of the search feature, but wished it was organized differently.
Refining the Design
Mockups
Following the usability study, adjustments were made to make navigation easier, incorporating mobile gestures. Additionally, efforts were made to improve the functionality of the toolkit at the bottom of Article screens. This included for example, making items searched within the page highlighted when input.
In addition to nav and the toolkit, the search option was revisited based on the usability study to better serve the user base. The search page throughout was given larger buttons and text to accommodate smaller screen sizes, and sections were broken up by type, time and geographic impact, respectively.
Accessibility Considerations
Color Contrast
High-contrast colors allow for a visual hierarchy to help differentiate elements, while also following WCAG AAA guidelines.
Multi-Lingual
Multi-language options are included to help users who may speak English as a second language access content throughout the interface.
Icons
Universal iconography is used to help users understand key features and tools, in addition to navigation.
Refined Designs
High-Fidelity Prototype
The hi-fi prototype followed the same user flow as the lo-fi prototype and included design refinements and adjustments across screens to make for a consistent user experience. You can view the high fidelity prototype by clicking here.
Responsive Design
Sitemap
Following the mobile app designs, we moved on to the responsive website map. The sitemap influenced the organizational structure of each screen’s design and highlighted where key annotation features will be available to use.
Responsive Designs
Using modulated elements, Mobile, Tablet and Desktop screens were addressed when designing layouts across platforms when designing the responsive site.
Going Forward
Takeaways
Impact
Users who were participants for usability studies had a positive reaction to the idea of an app or site that could make finding legislative information quicker and easier. Furthermore, most participants found the app easy to use, and appreciated the search feature for effectively finding content.
What was learned
We learned that there is still some work to do, in order to create more effective prototypes to test so that usability studies can be more effective and not hampered by a limited understanding of prototyping programs. Additionally, learning to effectively resize elements for different screens takes practice.
Next Steps
1. Responsive Testing
Further usability studies would be conducted to test the user flow of the responsive website, following final refinements to the dedicated mobile app.
2. Device Check
Responsive screens to be tested and check on designated devices to ensure sizing for elements and type are effective.
3. Toolkit Features
Explore ways to bring full toolkit features to responsive site, perhaps by including a dedicated desktop or tablet app.
FILED UNDER: USER EXPERIENCE, POLITICS